Behind the scenes of the new catherinepooler.com

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Happy weekend, my friends!  I hope you are enjoying the Housewarming Party!  You all are so thoughtful and share yourselves so freely with me, so I thought this would be a great time to share a bit more of myself with you.  How about a look behind the scenes?

When you watch people online, you truly have no idea what kind of work and time goes into a blog, videos, social media, etc…and I’m always fascinated myself when people give a peek behind the scenes.

I wanted to share a bit more about how this blog and branding make over came to be…specifically about the photos for the new home.

I knew I was going to need a few carefully chosen outfits…so I grabbed my friend, Erika Post, and went to the mall!  Erika loves her some Pinterest and knew just how to put outfits together.  This shopping trip was pretty much an all day affair and we had a ball!

Erika snapped some photos along the way (the first one cracks me up – you can see her in the mirror, lol!)…these photos are a far cry from what we ended up with, right?  please excuse the quality…

shopping 2

I also knew I was going to have to get the photos done by a professional.  I did some research and found five different photographers.

The first four were really good…but the fifth one that I checked out was INCREDIBLE!  When I looked at the photos on her website, it was like they had come straight out of a magazine.  I knew she was the one.  Her name is Abby Carter Franklin and you can check her work out here.

The photo shoot took an entire day.  I was up bright and early and headed to my friend, Rosa’s salon (on the left in the After photo).  Rosa and I go waaay back – back to the days when I was doing scrapbooking classes in my home!

She got her classes for free and every few months, she’d do my hair before she left.  I’d walk around with color on my hair as she finished up her pages.

Before_After

Now she has her own salon and even though she is outside my normal 5 mile radius comfort zone of my house, I will never leave her.  Look at her genius.  You can find her here and here.

When I got to the salon, I was really nervous!  All these crazy thoughts were running through my head…what if it rained?  What if the photographer didn’t show up (sorry, Abbie!), what if I didn’t like my hair when she was done?  (sorry, Rosa!), what if my clothes were all wrong?  What if the giant zit on my cheek couldn’t be covered up?

Yeah, I worked myself into a tizzy.  That’s when Rosa handed me a glass of wine.  You know the drill…it’s 5:00 somewhere!

Lyndi (on the right in the photo above) did an amazing job with the make-up, too…I was pleased with the results!  But I did have one worry… I had more make up on than I’d ever had before.  They assured me that under the lights, I was going to need it, otherwise my features would wash out.

When I arrived home, the photographer was already at the house.  PHEW!  AND she had already driven around to scope out some locations for the shoot.  All the photos in the orange dress and teal shirt were right in my neighborhood.

I showed Abbie all my clothing options and she really was the one that decided what outfits I would wear in which photos.  I think she completely NAILED IT!

The photo shoot took just over 3 hours in four different locations…at first I was nervous and a bit uptight, I would say.  But Abbie has a natural ability to make you at ease and I ended up having a blast with the shoot!

Pooler0076-Edit

I have a funny to share before I go…when I got the photos back I had to LAUGH!  The room, my hair, make-up, clothes…all dressed up.  But I still, no matter how hard I tried, could not reach perfection.

Take a peek at my stamping table…the top shelf on the left near the basket…that is my pile of scraps and leftovers that need to be filed away.  And look at the middle right of the photo, you can see a pile-o-junk on the floor between the two tables.

Pretty much sums me up.  I try to be professional, but I just can’t shake my imperfect nature.  So, will you be on my page?  Fun, but not perfect?

What did I learn from all of this?  Besides perfection being nearly impossible for me to achieve, it is that taking care of yourself and having  a day of fun is essential.

As women, we get so busy taking care of everyone else. Running everyone around, making sure everyone else is happy. Sometimes, taking a day to play dress up, or be pampered, or play super model is absolutely necessary. I highly recommend planning something big for yourself: a retreat in nature, a spa day, or yes, even a photo shoot, so you can keep being that reliable amazing person for everyone else in your life.

Thanks for taking a few minutes out of your busy day to peek behind the scenes with me.  All of the support and love that have surrounded me over the years of having this blog have lifted me up, created happiness in my life and have made me a better person. Thank you for being here and being a part of my journey.

xoxox, Catherine

  • Lisa Tatem September 12, 2014, 1:32 pm

    Thanks for sharing the peek behind the new scene you’ve created here on your blog. And by the way, I prefer REAL people that aren’t afraid to show their imperfections….glad you’re one! :)

  • Carla Hundley September 12, 2014, 3:52 pm

    How fun to see this side of
    things! Enjoying the house
    warming event.
    Carla from Utah

  • Melissa Friedrich September 12, 2014, 5:08 pm

    Love the behind the scenes peek for the new CP look, especially with all the personal stories with Rosa, Lyndi and Abbie. I think your new look fits you PERFECTLY! I’ve never had a moment when my craft room looks truly perfect. I think it’s kinda like the perfect kitchen: it belongs to those who never cook! I didn’t even notice your basket o’ scraps or the pile-o-junk on the floor … probably because that’s normal to me! I have a pile-o-junk too: it’s a big old salad bowl that holds products I have bought but not used yet. Only after I use them do I put them away, so I usually have something “new” to play with in my craft room :)

  • Kelly Flaherty September 12, 2014, 9:17 pm

    Catherine, I’ve only been a follower for a short time but I just had to tell you that I laughed so hard when I read this post! My gosh, haven’t we all been there at some point in time?! You are so much fun to read, I feel as though you’re my neighbor down the street. Thanks so much for a very entertaining few moments – it’s so much fun when you can sit back with a glass of sweet tea and laugh with your neighbors… Hugs

  • Barbara September 12, 2014, 10:13 pm

    Good luck with the new adventure. I hope someday I can become a member of Stamp Nation,

  • Ingrid September 13, 2014, 3:45 am

    Hey there my friend! I LOVE your new look, site – and even the little “imperfections” as you call them – didn’t even notice! :)

    I love seeing the behind the scenes (I live for these kind of posts…lol) and you look stunning! All in all – a smashing success.

    Thanks for sharing. :)

  • SueB September 13, 2014, 4:41 pm

    Your new ‘home’ is beautiful!…..just like you!
    This was a fun post to read. Imperfections?
    I never saw the scraps or things on the floor ….
    To me that’s part of a craft room!
    Love your blog, StampNation is the best!
    Without you none if this would exist as it does for all of us!
    Love you!!

  • Virginia L. September 18, 2014, 12:54 pm

    You are just too cool to share this BTS with us! Love seeing how your new blog and photo shoot come to beautiful fruition. You rock!

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